Our Story

Welcome to Little Chicken!

We're glad you found us. We are a true mom & pop shop that opened our doors in 2021 in the coastal New Jersey town of Atlantic Highlands. At Little Chicken we believe in the joy of childhood & everything that makes the special kiddo in your life unique! All of our clothing, footwear & accessories are designed by us at our kitchen table and each Little Chicken graphic tee is hand-printed in small batches in our screen printing studio (which happens to be in our basement). Our design meetings are interrupted by our kids asking for ANOTHER snack, but that is OK...that is what Little Chicken is all about... kids being kids and we wouldn't have it any other way : )

Curious about the story behind our name ?

Our Atlantic Highlands Store

Your one-stop shop for children's clothing, shoes, accessories, and fun!

Our retail store provides a unique experience where, along with shopping, you can have fun, think creatively, and cultivate community. We carry a curated collection of unique children's clothing, toys, and decor, as well as our very own Little Chicken brand of graphic tee shirts and sneakers. We also have a fantastic 1200 sq. ft private event space to host birthday parties AND CHILDREN'S CLASSES!

What We Carry in Our Retail Store

Little Chicken is a one-stop shop for the babes and kiddos in your life. We carry a wide variety of children's clothing ranging from newborn to tween. The store features our very own line of graphic apparel designed and printed right here in Atlantic Highlands, NJ. We also feature our namesake brand of Little Chicken footwear ranging from toddler size 5 to kids size 3. In addition to our own Little Chicken brand, we carry many other popular lines such as Rylee & Cru, LouLou Lollipop, Joules, Tea and Levi’s, to name a few. In addition to a curated selection of apparel and accessories, we carry unique toys and gifts…perfect for birthday parties, holidays, and so much more! 

We’re also known for our signature "Add Some Flair" section of the store, where kids (and adults!) can customize their very own apparel and accessories. Little Chicken has a huge selection of patches and embellishments to choose from in store, allowing kids to explore their ultimate individuality. We also proudly feature our "Shop Local" section filled with items made and produced by local artists in the surrounding community. 

How to Find Us

We're open Tues - Sat 10 - 5 and Sun 10 - 3

35 First Avenue, Atlantic Highlands, NJ 07716

On the corner of First Avenue and Bay Avenue

Surrounding street parking is available. Additional parking in the Atlantic Highlands Municipal Parking Lot, just a block away.